GET Games for the Windows Phone Store - 5% Conversion Without Marketing / Microsoft Blog / Sudo Null IT News FREE

Games and entertainment applications for mobile devices are one of the most popular types of applications. The interest shown past developers in that context to Windows Phone is quite understandable. The network has very much of materials that reveal the secrets of developing games for this platform and, as practice shows, the submission threshold for programmers is low sufficient to overcome all the necessary tools in three, four weeks. An grievous point in that case is the ROI. Will your game be competent to pull in the money for which you expect how much competition on this program is, what is the percentage of conversion, what marketing efforts are required to promote the spunky? Non many an companies dare to reveal so much secrets and talk of the town about their experiences,

Our questions will be answered by Alexander Milkin , Playtox Partner Dealings Manager.

Alexander, what is the Playtox company currently ?
Playtox was established in 2009, and over the years has become a prominent histrion in Soviet Union and the world. Today, Playtox games in Russia are more than 500 thousand unique visitors per day, more than 50 million game hours spent in games and much 30 million registered players.

What platforms are you developing applications for?
Technologically, our games are browser-supported, they are modified for mobile devices.You can play them from any mobile device, and it doesn't matter whether you wont an aging Symbian OS speech sound or your latest iPhone.
Also, for the convenience of users, we mixed the ability to login into games using the main social networks, and for users of modern devices (Android OS and Windows Phone), we release versions for smartphones. These are specific shells that use the capabilities of the native web browser of a mobile device and help access to the game.

How long have you been publishing your games on the Windows Phone Storage ?
In November 2013, we free for Windows Phone 8.0 one of our hits, World of Shadows, and a little later o, in December 2013, My Farm and Brotherhood. Of course, we had roughly doubts that Windows Phone would show some good results, but the first deuce months after publication all our doubts were dispelled.

And what were the results?
In February 2014, we began to subscribe stock of the first results and were pleasantly pleased that, without putt any drive into marketing and promoting our games, we received about 240,000 organic plants ("My Produce" -35k, " Brothers"- 95k," Existence of Shadows "- 110k). Course, it should be borne in mind that our games are distributed according to the freemium theoretical account, and the main mechanism for monetization is in-game purchases. It was very interesting that the transition, that is, the portion of those users who somehow began to spend money on the stake, amounted to 5%, which is a very high indicator. For example, compared to Android, we in reality began to earn tens of times many relative to the keep down of installations. The general financial results besides pleased us, for a rather short period our income was about $ 50k.

Most a class has passed since you released your first plot, what is the current situation?

To date, we have already launched 7 projects in Russia (" My Farm ", " Brand Horde""," Brothers "," World of Shadows "," Associate professors "," Generals "," Zagrebals ") and the add number of downloads is approaching one and a half million. With ARPUs at around $ 1 and high, LTV Windows Phone users terminate move up to $ 10.

What are your further plans for Windows Call ?
Our applications show a steady increase in users, and we are very pleased to release our games on the Windows Sound chopine. Obviously, ascribable the young person of this platform, competition among those World Health Organization are willing to modernise and port games is not swollen and this allows us to hope for future ontogeny. In the near future, we plan to transfer some more games in order to expand the audience.

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GET Games for the Windows Phone Store - 5% Conversion Without Marketing / Microsoft Blog / Sudo Null IT News FREE

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